Technical Marketing & Content Developer

Note this is AI generated, may not be detailed to The EMC Shop's needs and requirements
The Technical Marketing & Content Developer is responsible for creating and executing a content strategy that educates and engages The EMC Shop's target audience of engineers, product developers, and technical professionals. This role leverages a deep understanding of electromagnetic compatibility (EMC) and radio frequency (RF) testing to produce highly technical yet accessible content across multiple digital channels. The developer works to position The EMC Shop as an industry thought leader and the go-to resource for engineers who need immediate and expert test equipment solutions.
Key responsibilities
  • Content strategy and development: Research, plan, write, and edit high-quality technical content, including blog posts, white papers, equipment overviews, comparison guides, case studies, and how-to guides.
  • Multimedia content production: Produce multimedia assets such as product demonstration videos, tutorials, and informational webinars to showcase equipment and testing procedures.
  • SEO and digital marketing: Optimize all content for search engines (SEO) to increase organic traffic, improve search rankings, and attract qualified leads.
  • Collaborate with subject matter experts (SMEs): Work directly with internal engineers and external partners to translate complex technical information and testing standards (like MIL-STD-461, IEC 61000, and RTCA/DO-160) into clear, valuable content.
  • Market research: Stay informed on the latest trends and standards in the EMC and RF testing industry to ensure content is always relevant and addresses customer pain points.
  • Email and social media marketing: Adapt content for use in email marketing campaigns and on professional platforms like LinkedIn to nurture leads and build brand authority.
  • Performance analysis: Monitor content performance using analytics tools to identify successful content, track engagement, and make data-driven decisions to optimize the content strategy.
Qualifications and skills
  • Education: A bachelor's degree in Electrical Engineering, Technical Communications, Marketing, or a related field.
  • Experience: Proven experience creating technical content for a B2B audience, preferably within the electronics or test equipment sector. A portfolio demonstrating technical writing and content creation is highly desirable.
  • Technical expertise: Strong understanding of EMC and RF testing principles, equipment (e.g., spectrum analyzers, amplifiers, ESD guns), and industry standards.
  • Writing and communication: Exceptional writing, editing, and verbal communication skills, with the ability to simplify complex concepts for different technical audiences.
  • Digital skills: Proficiency with content management systems (CMS) like WordPress, SEO tools (e.g., SEMrush, Google Analytics), and social media platforms.
  • Video production: Experience in producing and editing video content is a significant plus.
  • Analytical skills: Ability to analyze data and market trends to inform and refine content strategy.